I try to think of my current passions and right now it’s three focuses: feminism, drumming, and the music business. And to do that for feminism, for explaining why radical shock or shock culture is needed to move society forward, to ground it for people, to explain something that seems nebulous and unimportant and explain the importance of it I got that in business school, for sure.Ītomic Living is a methodology Kiran developed and uses each dayĪtomic Living is the ability to use spontaneity as a productive way to move forward in your life. You need to take that information, synthesize it, and spit out what your recommendations are, how you would move forward, or what you think the most important thing in this whole story is. Soundcloud could tomorrow say, “You get to upload but you don’t.” They could change that, but fans and artists give them so much love that they’re able to stay the way they are and they don’t exploit their gatekeeping status.īusiness school teaches you to look at a whole wide array of really complex disparate information: a story about the protagonist, the business background of the industry, the state of the industry, the finances. If they are able to provide artists with the technological platform to communicate with fans or to upload their art or to tell a story or allow them to have really beautiful, meaningful impact that they could not have without that gatekeeper, if you know that the gatekeeper is delivering honest value and not exploiting you, knowing the fact that they’ve now delivered value, then the value of a gatekeeper is epic. Gatekeepers are actually wonderful if they provide value to the ecosystem that they’re operating in. And I think my journey is going to be trying to reconcile the two, and in doing that, providing solutions for the next generation to be able to do that. I have a business school degree, and I worked in the industry, but I also have this radical, feminist, art, shock culture brain that I value. This is one of the biggest difficulties in the industry to balance that art has a pureness to it that makes it valuable, but when you start putting money on it, it corrupts it. The main rhetoric in the industry today is: build your following by using recorded music, free, get millions of people on Twitter, on Facebook, on YouTube, and Soundcloud listening to you, caring about you, excited about your Instagram photos - tapped into your charismatic personality - and then we’ll monetize all these fans because all these people love you and they’ll probably pay for stuff now because they’re addicted to you and what it is that you’re doing.
Why Kiran is working to change the way the music industry functions I can stay here and I can run numbers for you and understand patterns and Spotify streams and YouTube views and Twitter mentions and we can find a lot of amazing insights in-house. I got the digital marketing internship first, and then I told them that I was a math major, and I literally said, “Use me.
“So, what if I took that math major and used it in a totally different context, but in a context that I want to be in. I can contribute the fact that I’m a math major,” and I was like, “Wait a second, I bet they don’t have that many math majors.” Because a lot of math majors would rather go to higher paying jobs at NASA or an investment bank. I can contribute the fact that I’m a college student. Instead of me saying, “I want to work for you,” the question is really, “What can I contribute to you?” įor Interscope, I was like, “Okay, I can contribute my drumming. That’s the only way that I can participate, otherwise you’re latching onto somebody else’s success. Here’s how I think about every part of life: I always think, if I want to be part of this, I have to think of what I can contribute. The importance of realizing and articulating what you can contribute
#Don dj kiran how to#
This week on She Does Podcast we talk about how to handle pushback and criticism, about her wholesome but unconventional upbringing, about living spontaneously, about the role of gatekeepers, and how to find your own “inner Madame.” Kiran made headlines, both positive and negative, after she ran the 2015 London Marathon as a “free-bleeder,” or without a tampon. She’s an outspoken, ambitious, radical young woman who pours herself and her skills into gender equality, especially within the music industry. Kiran Gandhi toured the world as M.I.A’s drummer, earned a business degree from Harvard, and trained to run a marathon, all at the same time, but there’s a lot more to her than that.
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